Shoppers Pay for Last Minute Christmas Shopping

Posted 2007-12-14

For the last five years, have you found yourself vying for a parking space or fighting over the last green iPod on the day before Christmas? If so, you aren’t the only one. According to a study released by the Egg credit card provider, approximately 4 million Britons rush through the bulk of their Christmas shopping in the last week. Furthermore, an impressive 800,000 leave it to Christmas Eve day. You can’t blame this bulk on all of the husbands out there; the study showed that women are equally present among men in these statistics.

The Egg also studied spending habits during Christmastime, and found that Britons will spend approximately £594 million, or roughly 39%, beyond their budget; that’s approximately £150 for each shopper.

Alison Wright, Chief Marketing Officer at Egg, said: “Consumers need to try to find ways to drive down the overall cost of Christmas - one way seems to be by avoiding those last minute shopping sprees, when lack of choice and panic buying are rife.”

If you haven’t yet finished up your Christmas shopping, perhaps tuck away Ms. Wright’s advice for next year.

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